EXECUTIVE SUMMARY
Product Executive with over 25 years of experience.
Expert in areas of consumer, SMBs, eCommerce , billing & payments (clients such as Fiverr, monday.com)
Held variety of executive roles in companies such as SAP, Convergin/Oracle, Wix, PayKey, Justt and more
Strong orientation for delivery
Proven ability to build and manage large teams
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Passion to build the best products, hire the best people for the job, and bring the best out of people
5 written patents
BSc in Computer Science Engineering from the Technion (Graduated Summa Cum Laude - top 3%)
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MBA, from the Leon Recanati graduate school of business administration, Tel Aviv University (Graduated with Excellency, Major in Marketing)
WORK EXPERIENCE
My Career
CHIEF PRODUCT OFFICER, JUSTT
2023 - Today
CPO & GENERALÂ MANAGER, PAYKEY
2020Â - 2023
HYBRID'S CPO IN RESIDENCE
2020 - Today
ADVISOR, MONDAY.COM
2017Â - 2018
ADVISORY BOARD, FIVERR
2016- 2020
CPO (CHIEF PRODUCT) NATURAL INTELLIGENCE
2016 - 2018
GM & VP PRODUCT, WIX
2010 - 2016
HEAD OF PRODUCT, CONVERGIN (ACQUIRED BY ORACLE)
2006 - 2010
SENIOR PROJECT & PRODUCT MANAGER, SAP LABS
2004 - 2006
SENIOR SOFTWARE ENGINEER, CHECKPOINT
2000 - 2003
SOFTWARE ENGINEER, MICROSOFT, HAIFA
1999-2000
SOFTWARE ENGINEER, IBM
1998 - 1999
DEVELOPER, IDF , MAMRAM
1993-1996
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MEMBER, NEOME INVESTING CLUB
2017 - Today
MY LATEST PROJECTS
ZOOZ
BlockChain & Crypto currency Solutions for payments
Managing the new initiative of creating a new concept for payment solution based on blockchain and crypto currency
MONDAY.COM (DAPULSE)
Rebranding Project
Managed to whole Renaming & rebranding project 360°:
Product Development , Marketing Acquisition , PR, Users migration , Support, SEO, Operations
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PIPL
Build the product Team
WAY2VAT
Advising on Strategy & SMBs
How to take the product from enterprise to SMBs market from business , strategy and product perspective
What I’ve Learned
EDUCATIONAL EXPERIENCE
York Uni. Toronto, Major in Marketing  2003-2004
MASTER OF BUSINESS ADMINISTRATION (MBA)
Tel Aviv University 2002-2004
MBA, RECANATI BUSINESS SCHOOL
Technion-Machon Technologi Le' Israel 1996-2000
BSC (BACHELOR OF SCIENCE ), COMPUTER ENGINEERING
1993-1996
MAMRAM, IDF FULL PROGRAMMING COURSE
"The best way to predict the future is to create it"
Abraham Lincoln
SOME OF MY MATERIALS
LECTURE TO PRODUCTTANK - MAY 2019
PAYMENT PRESENTATION @ SOSA
MANAGING DIFFICULT CONVERSATIONS @ GGC
FLASH LECTURE @ PRODUCT EXCELLENCE
WHITE PAPER ON RENAMING
LECTURE @ LEAN IN CIRCLE
TRENDS IN PRODUCT MNG. LECTURE @IRONSOURCE
